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Well, ultimately it depends on many factors:

> How big is your business? If you’re a new or small business you may require specialist expertise that you or your current staff do not currently have. You may also be unable to afford bringing in external staff.

> What sector is your business operating in? If your company operates in or is moving into a highly regulated sector such as financial services or defence contracting for example, external experts with years of experience can give you that extra edge and help you avoid the major pit-falls.

> Can you afford it? Most management consultants don’t come cheap. Prices of £150 up to £600 per day are not uncommon. Is the value-added to your company worth that figure? Perhaps that money could be better spent hiring new staff with relevant knowledge and/or experience. You could get free advice from regulators and other sources, or even buy some relevant books to help you fill the skills gap.

My words of advice, take your time and make the right decision for your company.

Here is a list of 10 forms of advertising:

1. Website Marketing (search engine optimisation, pay per click, blogs, social networking)
2. Television advertising
3. Radio advertising
4. Print advertising (magazines, newspapers, newsletters)
5. Press releases
6. Billboards and banners
7. Emailing and txt messaging
8. Word of mouth
9. Branding/ product marketing
10. Telesales and marketing

Out of the above 10 forms of advertising, internet marketing has become an effective and lucrative solution to the traditional forms of advertising which are still being or have been used in the past. Internet marketing such as SEO, blogs, articles and social networking are a long term solution which proves to be more cost-effective than the other forms of website marketing and visual, audio and print advertising. Most people now use the internet to buy products, play games, find information, chat to friends/family, listen to music and watch films, so it makes sense to advertise online. Our society is becoming a virtual world and a marketplace of trade so we are now faced with updating all available forms of advertising and joining forces with the virtual world or face annihilation.